Story is a boutique public relations agency based in Vancouver, BC. We service lifestyle brands primarily in the fashion, beauty, food and beverage, design and décor, not-for-profit, and tourism and hospitality industries. We love having a diverse roster of clients- whether working with high-profile international brands, fostering the growth of smaller businesses from the ground up, or reigniting an organization and finding new storylines to drive buzz and bolster sales.
We are driven by an obsession for quality and passion for results. Our clients consider Story an extension of their organization, and so do we. We are fulfilled by seeing the power of strategic and strong PR help our clients grow and exceed their business objectives. To find out how Story can help your brand stand out, get in touch today.
Social & Digital Media
Event Design & Management
Laura’s commitment to excellence, coupled with her wealth of experience in consumer/lifestyle marketing has led to exceptional results- impactful social media engagement, key influencer validation, brand-elevating earned media, feature articles, engaging TV segments, front-page and magazine cover hits and flawlessly executed events. She builds winning communications strategies, with an eye for optimizing budget and delivering a strong ROI.
Prior to opening Story in 2014, Laura honed her skills for 8+ years at global and boutique PR firms, based in Toronto and Vancouver. Clients benefit from a “best of both worlds” approach- the polish, scope, strategic expertise and expert execution of a corporate agency, combined with the taste level, creativity and nimbleness of a boutique.
Adele Shouts Out Mister On-Stage During Vancouver Show
Mister felt their own “hometown glory” after international recording artist Adele visited and gave a rare shout-out on-stage during her Vancouver tour stop this summer, captured in a video now viewed over 9.4K times on Mister’s Facebook page. On-stage, Adele called the “artisanal ice cream” at Mister “amazing”, and her Double Oreo scoop “very nice”. Mister, whose doors had been open for less than two months, was ecstatic with the shout-out.
Story leveraged this rare superstar endorsement, building a media story to amplify the shout-out, create further buzz and excitement, and drive foot traffic to the parlour. Coverage appeared locally in outlets including CTV News at Six, Globe and Mail, The Vancouver Sun, Georgia Straight, CBC, Daily Hive, Vancouver Courier, Huffington Post, Virgin Radio, News 1130, Ming Pao and more. Mister is now enjoying an over 30 per cent increase in business.
SHINE Launches to Raise Funds for Mental Health & Addiction
This September, over 400 volunteer members of the creative, artistic and LGBTQ+ communities came together on a volunteer basis to produce the inaugural year of SHINE! A Fundraiser for Mental Health & Addiction. The large cast and crew generously donating their time and talent included 200+ local dancers, actors, musicians and models— sponsored by 200+ volunteer local fashion designers, top hair stylists, make-up artists and production support.
Over 900 guests converged at the Commodore Ballroom for an unforgettable evening of fashion, fun, entertainment, and most importantly, philanthropy. The event was a huge success, raising over $80,000, with proceeds benefiting the Canadian Mental Health Association, BC Division and the Lions Gate Hospital HOpe Centre. Story provided media relations services to promote the launch, sustain awareness leading up to the event to drive ticket sales, and increase awareness of SHINE following the event. Coverage was secured in CKNW, The Georgia Straight, The Province, Vancouver Courier, Queer FM, BC Living, Roundhouse Radio, Pinq, Outlook TV and more.
Molteni&C | Dada Arrives at Livingspace
Molteni Group is a prestigious Italian design house. Founded in Italy in 1934, the family-owned and operated company is known for it’s commitment to excellence, quality, skilled artisanship and innovation in design. This spring, Molteni opened a new 2,700 sq. ft. showroom at Livingspace, presenting their “top guns”.
To celebrate the opening, Story organized a cocktail party for 250+ industry guests, designers, architects, developers and top clientele. The Italian-themed evening featured hors d’oeuvres by Hawksworth; gelato by Bella Gelateria; Italian wines and spirits; music by DJ Nathalie; and a photo experience courtesy of The Collective You complete with vintage Vespas.
Internationally renowned artist, designer and Molteni collaborator Ron Gilad traveled from Milan to attend as the guest of honour. He welcomed party-goers to the new showroom, which features many of his iconic designs. Story PR secured and managed a full-day of media interviews with Ron to promote the new space. Coverage has been secured in Western Living, Montecristo Magazine, NUVO Magazine, Taste of Life, Vancouver Sun and more.
House Special Opens In Yaletown
House Special opened its doors in the heart of Yaletown, offering diners an elevated take on Vietnamese favourites and seasonal specialties. Family-owned and operated, House Special is run by brother and sister team Victoria and Patrick Do. House Special pays tribute to Victoria and Patrick’s heritage and restaurant upbringing, presenting many of their favourite dishes with a fresh twist and modern approach. The lunch menu is inspired by casual Vietnamese street and market food; the dinner menu is more refined with dishes that highlight a contemporary take on classic and familiar Vietnamese flavours. Executive Chef Phong Vo helms the kitchen with his clean approach to food, emphasising bright and vibrant flavours.
Story PR supported the opening, organizing a 4-course tasting dinner for 30 media and coordinating a number of private media hosting dinners and lunches. Coverage has been secured in outlets including Daily Hive, Global, CTV, CBC, Montecristo, Vitamin Daily, Roundhouse Radio, CISL Radio, Vancouver Sun, Georgia Straight, Westender and more.
The Dirty Apron Launches Friday Night Bites
This spring, the Dirty Apron launched a new “demo & dine” style cooking class series, Friday Night Bites. Unlike traditional Dirty Apron classes where students prepare their own meals, no aprons are dirtied or needed here. At Friday Night Bites, students can sit back, relax and watch as Chef David Roberstson and his team prepare three savoury courses and a dessert for each guest. While David is demonstrating the dishes, he shares his tips, tricks and tools of the trade.
To celebrate the launch of this new style of cooking class, Story organized an exclusive and private preview, for media to experience the class for themselves before public registration opened. The evening featured delicious food and fun entertainment in an intimate setting, with lots of opportunity for media interaction and Q&A.
Friday Night Bites coverage has since appeared in outlets including Scout Magazine, Global, BC Living, Breakfast Television, Vancouver is Awesome, Vitamin Daily, Montecristo Magazine, CKWN, Georgia Straight, CTV, VITA Magazine, CBC TV and more.
Mister Opens in Yaletown
Just in time for summer, Mister has opened a liquid nitrogen-churned artisanal ice cream parlour in the heart of Yaletown. The ice cream is made fresh to order, in-house from scratch, using pure, all-natural ingredients. Liquid nitrogen freezes ingredients rapidly, while stand mixers churn, turning the flavour mixtures into ice cream in less than one minute before customers’ eyes. The fast freezing, and freshness of the ice cream results in a denser, smoother and creamier scoop.
The parlour is situated on the elevated loading dock of a 1912 warehouse loft conversion. Celebrating both the history of the building and the ice cream-making process, the space features concrete slab flooring, whitewash brickwork, galvanized steel, a large soapstone counter, moulded leather stools and a bank of Douglas fir cabinets. The clean design and use of high-caliber materials is in keeping with Mister’s approach to ice cream- pure and premium ingredients coming together to create high-quality product.
Story secured 30+ stories in a 6-week period leading up to and following the opening of the parlour, including placements in Scout Magazine, Daily Hive, NUVO Magazine, Gray Magazine, Montecristo, Vitamin Daily, CKNW, Westender, Metro, Vancouver Courier and more.
Dress for Success Kicks of Holiday Giving Season
Dress for Success Vancouver kicked off it’s holiday giving campaign with Giving Tuesday, a day celebrated internationally that marks the opening day of the giving season.
Story leveraged Giving Tuesday as a PR platform to encourage people in the Lower Mainland to support DFS Vancouver. The media relations program was also used to educate the public on both the range of services that DFS offers, as well as the diverse groups of women that DFS serves.
With a focus on broadcast coverage, Story secured media interviews, which ran in the days leading up to Giving Tuesday, dominating the conversation. Coverage was secured with outlets including CBC Your Vancouver, The Fiona Forbes Show, Global Noon News, Global Morning News and Epoch Times.
Movember 2016 Raises Funds For Men's Health
Every November, Mo Bros and Mo Sistas across Canada join The Movember Foundation to raise funds for men’s health, some sporting the signature Movember moustache.
In 2015, Story joined the Movember media relations team to help spread the word across Canada- from Victoria to Halifax, and communities big and small in between. Story secured repeated coverage on major TV networks including CBC, CTV, Global and CityTV; numerous interviews on talk radio; feature coverage in major dailies and community papers alike; and placements in campus media to rally student fundraisers. Story’s awareness efforts helped to contribute to the nearly $16 million raised in Canada over the campaign period!
CBC Vancouver What’s Your Story? Campaign
In Fall 2015, CBC Vancouver introduced the What’s Your Story? campaign to generate local story submissions from residents in communities across Metro Vancouver, for the newly launched CBC Vancouver News at 6 program.
Story developed a PR program to engage local bloggers, online influencers and independent media to generate buzz, create awareness and encourage public pitches. Activities included an exclusive behind-the-scenes event to engage key targets with CBC hosts; share ideas on storytelling for local audiences; and create unique video content for social sharing across both the influencers’ and CBC platforms. Story’s outreach also resulted in nearly 2 million impressions across online, broadcast, print and social media, including key interviews and feature coverage.
Porro Launches Cabinet of Curiosities
To celebrate Porro’s 90th anniversary, the brand commissioned internationally renowned designers to create custom works for Cabinet of Curiosities, a traveling exhibition. After making its worldwide debut in Milan at Salone del Mobile earlier this year, Cabinet of Curiosities traveled to Vancouver’s Livingspace, to coincide with IDSWest, as the first stop of a worldwide tour.
500+ designers, architects, trade and clients joined Livingspace to toast the public design exhibition and Porro’s landmark anniversary. Special guests Maria Porro and Cabinet of Curiosities designer Enrico Fratesi celebrated the start of the exhibit’s world tour, including a special talk hosted by Enrico at IDSWest. Feature coverage was secured in top outlets including Vancouver Sun, Montecristo, Taste of Life, and more.
Social Media Success with Envy Apples
Oppenheimer Group needed to increase awareness of its premium produce brand, Envy Apples. In particular, Oppy wanted to grow market share amongst North American consumers during the shoulder season leading up to the fall harvest.
Social media is a key component of Oppy’s marketing activities. Story developed a social media strategy for a 4-month shoulder season period, with the aim to increase followers; boost engagement; update the tone of the social media to be better aligned with brand personality; and increase awareness of the premium apple’s properties, key selling points, and retail locations.
During that time, Story nearly doubled the social media following to over 32,500 fans, exceeding the program goal. Organic engagement across all platforms skyrocketed, surpassing industry standards and benchmarks set by other household name produce brands.
Twelve West Celebrates 1st Anniversary
Twelve West, Vancouver’s most elite nightclub, celebrated its one year anniversary this October. Story was engaged to ensure the party was attended by the city’s top media, hotel concierges and VIPs. Over a thousand party-goers reveled in an evening of cocktails, canapés and entertainment courtesy of Twelve West and sponsors Dom Pérignon and Belvedere. The curated guest list had Vancouver’s tastemakers buzzing about the elevated, VIP experience.
Livingspace Celebrates Ligne Roset
In June 2015, Livingspace launched their new Ligne Roset shop-in-shop. Antoine Roset joined 200+ guests- including design trade, architects, clientele, developers and media- in toasting the new boutique. Story designed and executed an in-store Ligne Roset launch cocktail party. Taking cues from Ligne Roset’s heritage, guests celebrated the new boutique with an evening of French food and wine, including a chocolate bar by Thierry, hors d’oeuvres by Hawksworth, a Ligne “Rosé” wine tasting bar, and a model DJ spinning French Nu Disco/Parisian lounge.
Story planned and executed all media relations, including pitching, securing and coordinating one-on-one interviews with Antoine Roset; inviting social diarists to the cocktail party and securing event coverage; and, pitching and securing showroom features. Western Living’s September issue featured a two full-page Antoine Roset interview spread, with another full-page on Livingspace owner Ross Bonetti, and the Western Living October issue featured prominent Ligne Roset product placement, with another 2 full pages of product placement. Taste of Life’s September issue included a 6-page spread featuring their Antoine Roset interview plus an additional two pages featuring Ligne Roset product placement. Other generous features included Montecristo, Gray Magazine, Taste of Life, Vancouver Sun, Vancouver Magazine and more.
Donnelly Group Opens Bar None
Donnelly Group reopened its legendary Yaletown nightclub, Bar None, this June. The re-imagined Bar None features refined interiors, an elevated VIP experience, innovative cocktail programming and a Hapa Izakaya sushi and sake bar- all complemented with a dedication to booking the best local and international DJs.
Story PR worked with Bar None to announce the reopening, conduct media relations, and host a private media and VIP party that was capped off with a DJ set by Sebu Simion of Capital Cities. Coverage has appeared in Sidewalk Hustle, Vancity Buzz, Vancouver Sun, Georgia Straight and more.
HUGO BOSS Opens at Pacific Centre
HUGO BOSS opened a new BOSS Men’s & Women’s store on June 17th, as part of Pacific Centre’s expansion wing. The sophisticated store features exquisite fabric wall panels, bronze-tinted glass, and high-gloss surfaces for a clean and classic mood. The overall effect is a sophisticated space with a solid yet airy, modern feel. Story PR conducted outreach and worked with HUGO BOSS to stage the media store-opening event, netting coverage in outlets including VITA Magazine, Vancouver Magazine, CBC, Vitamin Daily, Vancity Buzz, BC Living, Vancouver Sun and more.
Poltrona Frau Launches at Livingspace
Luxury Italian design house Poltrona Frau opened a Vancouver shop-in-shop at Livingspace. The 1,500-squarefoot showroom highlights the best in Italian craftsmanship, featuring current pieces like the Asterx chair alongside iconic designs from the company’s archives, including the 1919 armchair and the John sofa. Story helped Poltrona Frau and Livingspace celebrate the launch of the shop-in-shop with an industry and media cocktail party. Coverage has appeared in key outlets such as Western Living, Vancouver Sun, EliteGen and more.
LaSalle College Vancouver Presents at VFW
Four LaSalle students showed their 1920’s-themed collections on the Vancouver Fashion Week runway to a full house. This marked LaSalle’s 11th consecutive season as a VFW partner. Acclaimed Vancouver fashion stylist Tracey Pincott once again served as Artistic Director, working closely with the student designers to share her industry expertise, while Lizbell Agency models showcased the student designs on the catwalk.
Story conducted event management, guest relations and media relations, helping LaSalle to secure a packed room full of industry insiders, and coverage in outlets including Breakfast Television, Metro, Vancity Buzz, Sing Tao, Fairchild TV and more.
The Dirty Apron Cookbook Launch
This October, Chef David Robertson debuted his first title, The Dirty Apron Cookbook: Recipes, Tips and Tricks for Creating Delicious, Foolproof Dishes.
The Dirty Apron celebrated with a launch party, hosting media, industry insiders, influencers, book retail partners, friends and family. The evening of delectable food and drinks featured Chef Robertson’s favourite recipes shared in the cookbook, as well as interactive stations and fun surprises.
The Dirty Apron Cookbook has since appeared in outlets including Global, CBC, CTV, Breakfast Television, Montecristo, Western Living, The Vancouver Sun, The Province, Vitamin Daily and more. The Dirty Apron Cookbook is now a national bestseller
LaSalle College Vancouver Opens New Yaletown Campus
Livingspace’s La Dolce Vita III
Back by popular demand, Livingspace hosted their third annual summer soiree, La Dolce Vita, in support of Emily Carr’s Industrial Design Program. Over 500 of Vancouver’s VIPs, media, influencers and artistic elite filled the space to enjoy an evening of design, fashion, furniture and fun. Bacci’s and Boboli once again presented a beautiful runway show, featuring Fall 2014 collections from luxury fashion houses including Céline, Chloé, Lanvin, Missoni, Dries van Noten, Etro, Issey Miyake and Rick Owens.
Atelier3 Media Opening Event
Atelier3 is an 800 sqare-foot jewel box boutique, located in Yaletown. The concept store features both established and up-and-coming designers including Thakoon, Cut25 by Yigal Azrouël, Preen, Jill Stuart and Pam & Gela. To promote and celebrate the opening, Story organized an intimate media cocktail event, attended by outlets including Flare Magazine, Montecristo, Vancouver Magazine, BC Living, Global, CBC and The Social Life. Guests were treated to cold pressed juice cocktails, Dom Pérignon, elegant charcuterie and makeup touch-ups courtesy of Laura Mercier.
Turnabout on Main Opening Celebration
Turnabout added a fourth Main Street location to their growing roster of luxury resale stores. Story helped Turnabout promote and celebrate the opening of the Turnabout on Main with a customer-focused grand opening event. The tropical beach-themed event featured a tiki cocktail bar, a thatched roof coconut drink stand, summery passed hors d’oeuvres, DJ, giveaways and more. Outlets including Vitamin Daily, CBC, Shaw TV, Huffington Post and the Vancouver Courier we on hand to help celebrate. Shoppers packed the store to get a first look and score designer finds.
1:Face Watch Launches in Canada
Lacc beauty launches at Shoppers
Lacc Beauty is a Vancouver-based line of vegan and toxin-free nail lacquers. Story PR provided social media and public relations services leading up to and following the launch of lacc beauty nail polish in 700+ Shoppers Drug Mart locations across Canada. In six months, social media followers quadrupled and earned media coverage appeared in outlets including Globe & Mail, Nail It Magazine, Vancouver Magazine, Glow Magazine, Lainey Gossip, Nail Decor, and more.